WELCOME TO THE NEXT GEN

The Next Gen of THOR has been set in motion to create a collaborative function, style, and vibe that transcends all the endemic brands in this saturated marketplace. Our mission is to push product performance limits past our riders’ present expectations, to achieve a level of dominance over the competition that our customers will know and appreciate.

Looking toward the future, our destiny is to help hard-charging athletes and everyday riders of the world to achieve their goals and live out their dreams.
This is the Next Gen.