Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace. Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it's thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

Founded in 2002, ICON burst onto the scene with unabashed attitude and a heavy right wrist. ICON was created to address the modern performance rider who claimed the streets as their preferred hunting grounds. The products are designed to address the unique needs of these riders—unforgiving asphalt, gravel-strewn corners, and inattentive cagers—all things we experience on our daily rides. As a company of riders the ICON team understands our kind, they know what goes on in our minds...and we’ve felt the pain when the inevitable occurs. This firsthand knowledge leads their inspired product design, industry leading imagery, and top-notch service. Be prepared, ride smart, and "Ride Among Us."

The MOOSE story starts in the mid 1980’s in the shadow of the Rocky Mountains. The question in those days was how to prepare for an ever changing ride but for a core group of offroad riders it was a question of how, and out of their passion came a small offering of hard parts that would put Moose Offroad on the map. What they didn’t know was their desire to make the ride unforgettable would turn into a worldwide force of the finest collection of parts and gear for them and their machine. As the 90’s continued, Moose Racing became the go to for hard parts but gear was the avenue to get brand recognition as it performed better than anything else in the market. Today, Moose Racing continues the vision and strives to stay ahead of the pack, thirty plus years of blood, sweat, and gears has only made us more passionate to push on and keep evolving.

Moose Utility Division is a leading brand specializing in high-quality ATV and UTV parts and accessories, designed to enhance off-road performance. Known for their rugged durability and innovation, Moose Utility offers everything from winches, plows, and racks to storage solutions and replacement parts, making them a go-to source for both recreational and professional riders. Whether you're looking to upgrade your vehicle or need dependable gear for tough terrain, Moose Utility Division provides top-tier products that keep you moving in the toughest conditions.

Drag specialties deals with everything from Harley-Davidson's wheels and mufflers to custom parts to engine repair parts, all kinds of Harley parts.
Its abundant part lineup is more than 5000 points, it is a brand that not only the home country but also the Harley custom freak of the whole world, including Europe, love it.